Shelby Blackley

I thrive in a world of change. Whether it’s a new innovative idea, a world-flipping phenomenon or just a new role, I will always find a way to get the most out of a challenging environment. That’s how I’ll help you, too.

While at The Globe and Mail, I pioneered SEO-first thinking, using open-source data to drive editorial and business decisions.

Later, as The Globe’s audience engagement editor, I launched Amplify, a newsletter that focused on the voices, opinions and insights of women.

The newsletter had tremendous reach and garnered 10,000 subscribers in its first six months, but more importantly, it developed a community.

Since leaving The Globe, I have held a variety of increasingly senior positions at companies such as Mashable and The Athletic/The New York Times where I am currently the manager of newsroom SEO.

I’m the expert you need in data and analytics to help drive your decisions. You need to know whether what you’re doing is working. I help make sense of the numbers that may seem foreign or mundane in ways that help you find success and build community.